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Work Experience
The Entrada Agency
January 2017 to Present – Associate Creative Director
- Developed cross-platform campaigns (Veeva based detail aids, websites, printed collateral materials) for brands including Suprax®, Methergine®, and Antara®
- Created a unique CRM platform (OA MY WAY®) for patients considering joint replacement–this initiative increased company revenue and won a coveted Johnson and Johnson Burke award as a result
- Designed and developed periodic communications using platforms such as SalesForce and Arches Keystone
- Revised brand strategy and launched a new creative campaign for the co-branded drug EXPAREL®
Digitas Health
January 2012 to December 2016 – Associate Creative Director
- Pitched and developed cross-platform campaigns for the brands Faslodex®, Vimovo®, Arimidex®, Caprelsa®, and Creon®
- Developed interactive iPad presentations for drug representatives of Androgel® and Humira®
- Created an interactive video wall for the Mylan corporate headquarters
- Managed art directors, designers, and freelance talent
- Directed photo shoots on location and at Paramount Studios
2010 to January 2012 – Director, Interactive Design and Development
- Functioned as team lead for the brands Seroquel®, Nexium®, Faslodex®, Victoza®, and Arimidex®
2009 to 2010 – Senior Manager, Interactive Design and Development
- Created interactive websites, video players, animations, and eDetails for brands owned by Astra Zeneca, Bristol Myers Squib, Sanofi Aventis, Wyeth, Pfizer, CSL Behring, Novo Nordisk, UCB, and Daiichi Sankyo
- Interfaced with clients while managing expectations and production
- Partnered with account management to concept and pitch strategic initiatives
2008 to 2009 – Manager, Interactive Design and Development
- Mentored interactive designers through direct reporting and company sponsored program
- Managed department schedule and ensured billability for team members, external resources, and freelancers
November 2007 to 2008 – Senior Designer
- Designed and programmed interactive presentations and trade show booths
- Design and programmed banner ads
M3 Health
June 2007 to November 2007 – Interactive Director
- Serviced clients including Sanofi Aventis, Bristol Myers Squib, Merck, Berlex, Exelixis, Novartis, CSL Behring, Genta, and The Alamo Breast Cancer Foundation
- Managed creative department consisting of multi-level designers and freelancers
- Negotiated employee contracts and maintained evaluations
- Oversaw all studio projects in the capacity of art direction, functionality, user experience, and production schedule
- Developed interactive sales applications for tablet PC’s using the Proscape platform and proprietary company products
April 2005 to June 2007 – Senior Interactive Designer
- Developed interactive online presentations and consultations for email distribution in the pharmaceutical industry
- Designed and developed presentations and booth materials for trade shows
- Combined video and animation into Flash based presentations to communicate ideas and product information to drug representatives and prescribing physicians
InteliHealth.com (Aetna)
April 2000 to April 2005 – Interactive Designer
- Designed and developed major projects including websites, interactive tools, and product demonstrations for clients such as: InteliHealth.com, DiscoveryHealth.com, Colgate.com, AetnaPharmacy.com
- Worked with institutions of higher learning such as Harvard Medical School, University of Pennsylvania Dental, and Johns Hopkins University to provide clinical accuracy in projects
- Developed health care related interactive tools using Flash, XML, and CSS
- Managed project schedule and tracked progress for design department
- Designed graphics and illustrations for news articles and specials
- Maintained product pages for InteliHealth’s online store
Education
The Art Institute of Philadelphia
Degree in Graphic Design—Graduated in 2000 with Honors