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Work Experience

The Entrada Agency
January 2017 to Present – Associate Creative Director

  • Developed cross-platform campaigns (Veeva based detail aids, websites, printed collateral materials) for brands including Suprax®, Methergine®, and Antara®
  • Created a unique CRM platform (OA MY WAY®) for patients considering joint replacement–this initiative increased company revenue and won a coveted Johnson and Johnson Burke award as a result
  • Designed and developed periodic communications using platforms such as SalesForce and Arches Keystone
  • Revised brand strategy and launched a new creative campaign for the co-branded drug EXPAREL®

Digitas Health
January 2012 to December 2016 – Associate Creative Director

  • Pitched and developed cross-platform campaigns for the brands Faslodex®, Vimovo®, Arimidex®, Caprelsa®, and Creon®
  • Developed interactive iPad presentations for drug representatives of Androgel® and Humira®
  • Created an interactive video wall for the Mylan corporate headquarters
  • Managed art directors, designers, and freelance talent
  • Directed photo shoots on location and at Paramount Studios

2010 to January 2012 – Director, Interactive Design and Development

  • Functioned as team lead for the brands Seroquel®, Nexium®, Faslodex®, Victoza®, and Arimidex®

2009 to 2010 – Senior Manager, Interactive Design and Development

  • Created interactive websites, video players, animations, and eDetails for brands owned by Astra Zeneca, Bristol Myers Squib, Sanofi Aventis, Wyeth, Pfizer, CSL Behring, Novo Nordisk, UCB, and Daiichi Sankyo
  • Interfaced with clients while managing expectations and production
  • Partnered with account management to concept and pitch strategic initiatives

2008 to 2009 – Manager, Interactive Design and Development

  • Mentored interactive designers through direct reporting and company sponsored program
  • Managed department schedule and ensured billability for team members, external resources, and freelancers

November 2007 to 2008 – Senior Designer

  • Designed and programmed interactive presentations and trade show booths
  • Design and programmed banner ads

M3 Health
June 2007 to November 2007 – Interactive Director

  • Serviced clients including Sanofi Aventis, Bristol Myers Squib, Merck, Berlex, Exelixis, Novartis, CSL Behring, Genta, and The Alamo Breast Cancer Foundation
  • Managed creative department consisting of multi-level designers and freelancers
  • Negotiated employee contracts and maintained evaluations
  • Oversaw all studio projects in the capacity of art direction, functionality, user experience, and production schedule
  • Developed interactive sales applications for tablet PC’s using the Proscape platform and proprietary company products

April 2005 to June 2007 – Senior Interactive Designer

  • Developed interactive online presentations and consultations for email distribution in the pharmaceutical industry
  • Designed and developed presentations and booth materials for trade shows
  • Combined video and animation into Flash based presentations to communicate ideas and product information to drug representatives and prescribing physicians (Aetna)
April 2000 to April 2005 – Interactive Designer

  • Designed and developed major projects including websites, interactive tools, and product demonstrations for clients such as:,,,
  • Worked with institutions of higher learning such as Harvard Medical School, University of Pennsylvania Dental, and Johns Hopkins University to provide clinical accuracy in projects
  • Developed health care related interactive tools using Flash, XML, and CSS
  • Managed project schedule and tracked progress for design department
  • Designed graphics and illustrations for news articles and specials
  • Maintained product pages for InteliHealth’s online store


The Art Institute of Philadelphia
Degree in Graphic Design—Graduated in 2000 with Honors