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Work Experience

The Entrada Agency
June 2017 to Present – Associate Creative Director

  • Pitched for new business
  • Created CRM programs for DePuy Synthes and Gilead
  • Launched HCP and consumer websites for the brands Methergine and Antara
  • Developed interactive sales aids on the VEEVA platform for the brands Suprax, Methergine, and Antara

Think Sonic Media
December 2012 to June 2017 – VP, Creative Director

  • Designed and developed marketing materials, communications, and websites for clients in the financial and healthcare markets

Digitas Health
January 2012 to December 2016 – Associate Creative Director

  • Pitched and developed cross-platform campaigns for the brands Faslodex, Vimovo, Arimidex, Caprelsa, and Creon
  • Developed interactive iPad presentations for drug representatives of Androgel and Humira
  • Created an interactive video wall for the Mylan corporate headquarters
  • Managed art directors, designers, and freelance talent

2010 to January 2012 – Director, Interactive Design and Development

  • Team lead for the brands Seroquel, Nexium, Faslodex, Victoza, and Arimidex

2009 to 2010 – Senior Manager, Interactive Design and Development

  • Created interactive websites, video players, animations, and eDetails for brands owned by Astra Zeneca, Bristol Myers Squib, Sanofi Aventis, Wyeth, Pfizer, CSL Behring, Novo Nordisk, UCB, and Daiichi Sankyo
  • Interfaced with clients while managing expectations and production
  • Partnered with account management to concept and pitch strategic initiatives

2008 to 2009 – Manager, Interactive Design and Development

  • Mentored interactive designers through direct reporting and company sponsored program
  • Managed department schedule and ensured bill-ability for team members, external resources, and freelancers

November 2007 to 2008 – Senior Designer

  • Designed and programmed interactive presentations and trade show booths
  • Design and programmed banner ads

M3 Health
June 2007 to November 2007 – Interactive Director

  • Clients include Sanofi Aventis, Bristol Myers Squib, Merck, Berlex, Exelixis, Novartis, CSL Behring, Genta, and Alamo Breast Cancer Foundation
  • Managed creative department consisting of multi-level designers and freelancers.
  • Negotiated employee contracts and maintained evaluations
  • Oversaw all studio projects in the capacity of art direction, functionality, user experience, and production schedule
  • Developed interactive sales applications for tablet PC’s using the Proscape platform and proprietary company products

April 2005 to June 2007 – Senior Interactive Designer

  • Developed interactive online presentations and consultations for email distribution in the pharmaceutical industry
  • Designed and developed presentations and booth materials for trade shows
  • Combined video and animation into Flash based presentations to communicate ideas and product information to drug representatives and prescribing physicians

InteliHealth.com (Aetna)
April 2000 to April 2005 – Interactive Designer

  • Designed and developed major projects including websites, interactive tools, and product demonstrations for clients such as: InteliHealth.com, DiscoveryHealth.com, Colgate.com, AetnaPharmacy.com
  • Worked with institutions of higher learning such as Harvard Medical School, University of Pennsylvania Dental, and Johns Hopkins University to provide clinical accuracy in projects
  • Developed health care related interactive tools using Flash, XML, and CSS
  • Managed project schedule and tracked progress for design department
  • Designed graphics and illustrations for news articles and specials
  • Maintained product pages for InteliHealth’s online store

Education

The Art Institute of Philadelphia
Degree in Graphic Design—Graduated in 2000 with Honors